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ATL, BTL and TTL Marketing Course
Introduction and preliminary definitions
Course introduction
ATL, BTL and TTL marketing defined
Exploring ATL marketing in more detail
Examples
How to plan
How to measure
Exploring BTL marketing in more detail
Examples
How to plan
How to measure
Exploring TTL marketing in more detail
Examples
How to plan
How to measure
Discussion: Is the framework relevant or not?
The use case for each
Limitations of thinking ATL/BTL/TTL
The blurring of the 'Lines'
A better way to think about (and plan) your marketing channels
Introducing a better way to think about and plan your marketing channels
How this type of marketing planning also covers ATL/BTL/TTL
How to measure
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