ATL, BTL and TTL Marketing Course
Everything you need to know about ATL, BTL and TTL marketing, plus a better way to think about and plan your marketing channels.
In this course, you will learn everything you need to know about ATL, BTL and TTL marketing, plus a better way to think about and plan your marketing channels.
Here's the outline:
Module 1 - Introduction and preliminary definitions
- Course introduction
- ATL, BTL and TTL marketing defined
Module 2 - Exploring ATL marketing in more detail
- Examples
- How to plan
- How to measure
Module 3 - Exploring BTL marketing in more detail
- Examples
- How to plan
- How to measure
Module 4 - Exploring TTL marketing in more detail
- Examples
- How to plan
- How to measure
Module 5 - Discussion: Is the framework relevant or not?
- The use case for each
- Limitations of thinking ATL/BTL/TTL
- The blurring of the 'Lines'
Module 6 - A better way to think about (and plan) your marketing channels
- Introducing a better way to think about and plan your marketing channels
- How this type of marketing planning also covers ATL/BTL/TTL
Your Instructor
Hey there :-) I've been creating marketing plans for over 12 years now and I run a busy small business marketing advice blog too - I'm looking forward to sharing my knowledge with you to help you reach your business goals!